So for the RPG end of things, it can be tough to give players varied goals at times. Having a bunch of money isn't a big deal, becoming someone important is. Everything has to tie to a character which is not bad necessarily but it can be limiting.
Take Pirates of the Caribbean. In the first movie you have heroes and villains that are after each other and the treasure. The treasure is a Mcguffin but it helps move along the plot and vary up what is happening in scenes.
Star Wars struggles with that in the movies. They have them but they are only important for a short time.